Don't let AI deadlock stall your mission
Introducing AI Wayfinder: AI strategy & roadmap for purpose-led organisations
Most purpose-led organisations are caught between scattered AI pilots and strategic paralysis. AI Wayfinder breaks the deadlock. In just 10 weeks, we move you from high-level aspiration to a responsible, actionable roadmap. By embedding robust ethics and governance at the core of your strategy, we ensure AI isn’t just a tool, but a genuine mission multiplier.
Explore the 10-week roadmap
See how we bridge the gap from AI aspiration to action.
Read the case study
Read how we helped Blood Cancer UK turn AI into a mission multiplier.
Watch our partner interview
Hear directly from Ben Sykes, Head of Digital, Data and Innovation at Blood Cancer UK on how they navigated the "strategic paralysis" of AI.
Digital transformation through doing
Transformation isn’t just a buzzword for us. We roll up our sleeves and make it happen.
We design and deliver digital experiences that go further leveraging the latest technology, your data, fresh ways of working, and thoughtful experimentation to achieve results.
We believe the best way to learn is by doing. That’s why every project is a chance to discover what’s possible, build something meaningful, and create lasting value.
How we help
Strategic consulting
Strategic consultingCX and engagement
CX and engagementBreakthrough digital products and services
Breakthrough digital products and servicesTransformational technology, data and AI
Transformational technology, data, and AI
Client stories
Responsible AI strategy and roadmap for a vital cancer research and support charity
with Blood Cancer UKFrom uncertainty to actionable AI adoption strategy - a practical AI roadmap to scale mission impact
New digital foundations for a life-changing charity
with Hearing Dogs for Deaf PeopleUnifying a fragmented digital presence into a single platform to grow with the charity's ambitions.
Turning institutional complexity into clarity for prospective students
with University of EdinburghHigher EducationMaking it easier for prospective higher education students to find and apply for courses
Building a flexible membership experience with engagement at its core
with PSHE AssociationMembershipExperienceWe partnered with PSHE Association to enhance their online membership by introducing a new "School Plus" tier and improving tools for tracking user progress
Empowering efficiency and income through a transformative marketing technology strategy
with Save the Children UKCharityWith a new fundraising strategy setting ambitious growth targets, Save the Children partnered with manifesto to develop a transformative martech strategy. The strategy will equip it with new modern technology and processes that will reduce costs while empowering marketeers to deliver unified personalised supporter experience.
Helping digital experiences bloom
with KewExperienceMembershipRoyal Botanic Gardens, Kew engaged manifesto as their digital development partner, to build a new website with enhanced digital experiences for Kew’s diverse audiences.
Building a digital movement to end the need for food banks
with TrussellCharityLeading a gamechanging digital transformation for an anti-poverty charity
Creating a website for the revolutionary National Education Nature Park programme
Culture and visitor attractionsBuilding an award-winning web platform for a resource that transforms the way we teach climate education and supports young people to increase biodiversity across England
Turning service users into engaged donors with data-driven personalisation
with RNIBCharitymanifesto partnered with RNIB to transform their customer journey, turning service users into engaged donors.
A digital sustainability audit to reduce environmental impact
with University of DundeeHigher EducationReducing the environmental impact of University of Dundee’s digital estate by at least 55%
Testimonials
[it] has been a seamless experience. They've consistently applied the user-experience principles we defined, adapted effortlessly to challenges, and been instrumental in transforming our use of digital.
Lucy SouthallHead of Digital Transformation, Breast Cancer Now
They are comfortable with a client being closely involved in the process… always responsive and conscientious, I've felt part of the team, rather than kept at arm's length. Their approach to digital sustainability is thorough… ensuring that we made design and implementation decisions that reflected the values of our organisation
William SkellornWebsite Manager, Fauna & Flora
One of the best things about working with you is that you have actually shown us how to work. We have recently been developing a new organisation strategy, and we have implemented so much of how we worked with you in this. That’s what true partnership is. You didn’t just leave us behind, you developed us, and the rewards we are now reaping are significant.
Louise LaneChief Marketing Officer, UNICEF UK
Thinking
Digital sustainability and accessibility reality check: Why inclusive design doesn’t mean compromise
by Rachael Sutherland21/05/2026
AI won’t replace junior engineers. But it might stop them becoming great ones.
by Rowan Blackwood19/05/2026Why AI might hinder junior engineer growth - and a mentoring tool that can help.
Making AI work for purpose-led organisations
by Antony Haddley, Cherie Chambers18/05/2026Stuck on AI? Discover how purpose-led teams break the deadlock and deliver mission-driven impact.
Building the case for tech and data investment
28/04/2026Learn to build a winning case for tech and data investment with insights from industry experts.
What should AI do? Moving from shiny tools to strategic bets for purpose-led organisations
by Louise Lai27/04/2026Louise Lai shares insights and practical actions from a recent AI inspiration day hosted by Disasters Emergency Committee
Key learnings from Charity Digital AI Summit
by manifesto10/04/2026Insights from the 2026 Charity Digital AI Summit: mastering practical tools, prompting frameworks, and ethical governance.
Dear Higher Education digital leaders: charities and museums have something important to tell you
by Hugh James08/04/2026What Higher Education can learn about engagement from research with over 400 leaders in the cultural and charity sectors.
Meta ads are going to get more expensive: Why CRO is essential for charities in 2026
by Phil Aiston19/03/2026The rising cost of meta ads – and why it’s a problem for nonprofits
Webinar: Bridging the Supporter Engagement Gap with Trussell, Acquia & Manifesto
by manifesto19/03/2026At a recent Acquia Customer User Group webinar, speakers from Manifesto and Trussell explored why charities struggle to deliver joined-up engagement - and what organisations can do to close the growing supporter engagement gap.
How to win the next generation of givers
by Fia Ewings13/01/2026A new generation are redefining what generosity looks like. Fia Ewings explores how charities can close the Gen Z engagement gap through transparency, digital-first experiences, and authentic relationships that turn values into action.
Get in touch
We’re building a better future for people, places and the planet. If you need support to solve your organisation’s biggest challenges we’d love to help.
Email us at [email protected] or use the form below.